Branding + Digital Marketing + Web & Print Design
Demandforce is an industry leader in appointment booking technology and front office automation. Needless to say “I love technology” and it has been a pleasure to help grow this brand.
Hired as Senior Visual Designer to assist the marketing team with production.
Assigned to create a new visual language while improving brand strategy.
Primary Tasks: Email Campaigns & Design, Web Banners, Web Products (UI / UX)
Secondary Tasks: Print Design, Presentations & Webinars, Content Creation
Building a Better Brand
My first focus as Senior Designer was to improve the aging look and feel with a modern refresh. Demandforce was in need of a memorable design style that resonates with customers and stands out from competitors.
I created new style guilds, and updated brand standards for other designers to follow. Worked with the content team to create templates for digital and printed collateral. Provided a library of assets and layouts that helped significantly speed up our teams output.
Digital Marketing
Designed hundreds of animated banners for social media posts and web platforms. Assisted with marketing campaigns to build sets of PPC ads while testing performance. Strategy focuses on how the product can do everything a front office needs to save time and money running a business.
Demandforce products can benefit customers while showing proven performance results.
Need Help with Digital Marketing? Contact Me
Email Design
Created a library of email templates and design elements customized with our products message.
This allowed the marketing team to create campaigns and construct emails in half the time.
I provided assistance with image concepts, animation, and content creation. My contributions consistently helped the team reach our monthly goals for conversion rates.
Web Design (UI / UX)
Designed landing pages for various campaigns and tested performance. Conversion pages are now more than just a form fill. New designs educate the user of the product benefits and provides a convincing reason to convert in to a customer. User Interface takes in to account previous user behavior and attempts to eliminate the major pain points that caused bounce rate.
Much More Work Coming… Currently Updating this page
After working with DF for several years I have become experienced with every type of design challenge and there is nothing I can’t accomplish. As a designer and marketing assistant I have proven to be capable of wearing several hats.
Thank You For Making It This Far
I love building new brands and providing my team with the tools for success. My years spent at Demandforce have provided me the experience to fine tune my marketing skills and art direction.
Currently working on the Demandforce team at Internet Brands, El Segundo CA.
Check out some of my other recent work at IB: WebMD Care | iMatrix
