Digital Marketing + Printed Design
As a big automative enthusiast, I was thrilled to work with the people at Magnuson.
Hired as Design Lead to improve the brand identity for print and digital marketing collateral. Created a new set of modern design assets with updated font pairings, gradients, image treatments and layout templates. Design strategy focused on highlighting vehicle performance gains and reliability Magnuson products are known for.
Primary Task: Print Design, Trade Show Banners, Digital Banners
Secondary Task: Website Redesign Concepts, Social Media Content
Website Design Concepts
Assigned to create high fidelity concepts for the corporate website with updated design styles. Design challenge was to showcase the various components that make Magnuson a superior product with rich media that proves performance from customer and promotional vehicles. Created a better User Experience to find specific applications for various vehicles and search how to find dealers
Digital Marketing
Designed sets of social media posts, PPC banner ads, and house ads that targeted the automotive and racing inspired industry. Provided graphic templates for videos and other rich media to show off product performance and inspire more followers. The increase in social media activity helped the company create more sharable content that reached a broader audience.
Print Design
Worked directly with the sales and marketing teams to produce improved printed collateral used at automotive events and trade shows. Made everything from direct mail flyers to large scale trade show backdrops. Assisted with creating better content that provide hierarchy for product performance and attention grabbing tag lines. The use of template design helped increase the output of the sales collateral by simply replacing performance numbers and images.
Thank you for making it this far.
I hope you enjoyed one of my favorite projects. I am an experienced racer and huge automotive fan. Currently working on a project called "Track Facts". Please check back soon to see more automotive design projects in the future.
