American Steel Carports is an industry leading manufacturer of steel structures and carports.
Hired as Art Director to lead the corporate website redesign. Worked directly with the marketing team to plan out the contents of this build. The goal was to provide customers a better online buying experience while eliminating major pain points.
Main Design Challenge included educating potential buyers on exactly what product will suit their needs. Created prominent placed CTAs that lead users to specific channel pages with all products in their desired category. I also proposed the concept of a “shop by photo” section for users who were uncertain of their needs. This module provided photos of previous client instals and custom builds that can inspire ideas.
I owned every stage of the project starting with presenting the team with flow charts to better understand the users path to conversion points. Created responsive wire frames, designed pages, icon design, and all technical specifications for development.
Thank You For Making It This Far
I truly enjoyed making this project my own and creating concepts for a better digital product. It was a pleasure to work with the marketing team at American Steel and coordinate with my development team to bring this project to life. Please contact me if you are in need of Art Direction assistance.
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