The Surfers View is a core business I have been working with since its launch in 2010.
As a passionate surfer and ocean lover I have enjoyed helping grow this brand.
New Digital Design Concepts
Hired as Design Lead to create a style guild and brand strategy for digital marketing collateral.
New company direction is aiming to becoming more than just a surf forecasting website. Our next mission is to build trust with our audience by providing compelling surf related content through consistent activity on social media and email campaigns.
Primary Marketing strategy is to motivate and reward users to join The Surfers View community. We want fellow surfers and ocean enthusiasts to feel a sense of belonging while encouraging them to share their voice and contribute content.
Social Media
Designed a seamless new look for social media covers, content posts, and paid ad placements.
We are stepping up our social activity to create a sense of dependability with our followers while attempting to reaching a broader audience. New campaigns will produce sharable content that will help us gain new followers and unique website traffic.
New Logo Design and Video Animation Coming Soon!
Email Design
Provided the team with email templates that include Swell Forecasting Alerts, Monthly Newsletters, and New Products / Features. We are taking in to account our user interactions and feedback to provide them with content they want to see in their inbox. The goal is to become a reliable source users trust to educate them about ocean conditions and surfing industry news.
Marketing Collateral
The new look of the company is now helping the sales team sell ad space. For other companies to take us seriously we need to look the part. The Surfers View may be a core company but that does not mean we can not look as professional as the big guys.
I contributed my own photography skills to make our sale deck look as vibrant as possible. Currently building marketing presentations and “How To” guilds with full animation and planned photo shoots to fit the content layouts.
Thank you for making it this far.
I hope you enjoyed these design concepts. Please check back soon there is much more to come.
